About Corinne Swainger
Ready to sharpen your medical communications?
Are you looking to sharpen your medical communications and creative healthcare campaigns, to shift current conversations, and reach real people? Without breaking strict medical compliance codes?
Or do you need to educate clinical professionals or empower patients through better disease awareness?
With 25+ years of medical communications experience, I’ve helped clients to reach their healthcare campaign goals, across 70+ therapeutic areas. From improving medical affairs to launching pioneering drugs and diagnostics devices. Most of my business comes from referrals.
As part of my Freelance Services, I can help you translate life sciences data into clear, humanised medical content. Visually and verbally. So you can concentrate on your other core medical communications priorities.
I work with various academic and account teams to develop and deliver clear, focused content for:
- pharmaceutical brands
- patient education
- digital medical communications
- consumer health advertising
- clinical e-learning modules
- medical science liaison (MSL) e-learning
- medical devices marketing
- rare diseases awareness
- patient engagement
- medical affairs
- healthcare charity campaigns
- pharmaceutical content marketing
Let’s work together to analyse and reach your specific healthcare audiences. Through traditional and digital media channels.
Medical copywriting, journalism & PR expertise
Unlike many pharmaceutical copywriters, I have a broad experience in healthcare advertising, public relations, patient advocacy, and medical editorial management. This versatility means I can approach new healthcare communications from various angles. Including a commercial, creative and human viewpoint.
Although I can help you polish your final medical content, you’ll get the most out of me when you involve me at the start of your healthcare marketing campaign. To help you identify your key messages, and keep these on track. From pre-launch to post-launch healthcare marketing communications.
I hate clinical jargon
Over the past 25 years, I’ve helped 200+ clients to develop and launch effective multi-media healthcare campaigns. I can help you bridge the gap between academia and the real world. To deliver accurate, compelling information to your specific audiences. However:
- I target content for different levels of medical understanding and audience tone
- I will ask you many questions for each brief to sharpen your campaign content
- I clarify science for patients, journalists, sales reps, MSLs, nurses and doctors because they're human too
A passionate patient advocate
My voluntary role as a former trustee and current committee member for the Tuberous Sclerosis Association (TSA UK) over 20 years, also gives me a unique perspective into understanding the needs of clinical researchers, affected patients and their families.
I’m passionate about patient education — empowering people to actively manage their own healthcare outcomes. I’ve also helped the TSA, and other healthcare charities, to plan and host annual virtual educational events for UK patients and international clinical specialists about rare diseases’ issues.
A strategic medical editor
Before stepping out on a freelance basis, I spent a decade at leading MedComms agencies and publishing companies in the UK. This included the role of Editorial Manager for Parexel and Account Manager at Edelman Biosciences. I was also a Projects Editor for Haymarket Media, where I managed sponsored supplements and online content for GP Magazine.
Plus, I’m also a former Strategic Consultant for the launch of the UK primary care website: www. pulse.today.co.uk. My diverse healthcare editing and copywriting experience allows me to craft healthcare and pharmaceutical content marketing material across multi-media channels.
"Brilliant work on the website"
London
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