About Corinne Swainger
Ready to stretch your pharma-healthcare copywriting?
Are you looking for a medical copywriter or strategic editor to stretch your healthcare campaigns, without breaking strict medical regulations?
Or do you need a fresh angle to position your pharmaceutical-consumer brands, educate healthcare professionals or strengthen patient trust?
With 25+ years of medical communications experience, I’ve helped clients to focus their campaigns, across 70+ therapeutic areas. From developing initial concepts to final proofreading. Most of my business comes from referrals.
As part of my Freelance Services, I can help you translate life sciences data into clear, quality, compelling copy and images. So you can concentrate on your core medical communications priorities.
I start by developing a clear content strategy to target your:
- pharmaceutical branding
- patient education
- digital medical education
- consumer health advertising
- scientific & lay-press PR
- medical science liaison e-learning
- medical devices marketing
- rare diseases awareness
- patient & HCP engagement
- corporate healthcare PR
Let’s work together to reach your specific healthcare audiences. Through traditional and digital media channels.
Medical copywriting, journalism & PR expertise
Unlike many pharmaceutical copywriters, I have a broad experience in advertising, public relations, patient advocacy, and medical editorial management. This versatility means I can approach new healthcare communications from a commercial, creative and human angle.
Although I can help you polish your current medical content, you’ll get the most out of me when you involve me at the start of your healthcare campaign. To help you identify your key messages, and keep these on track. From pre-launch to post-launch healthcare marketing.
I hate clinical gobbledegook
Over the past 25 years, I’ve helped 200+ clients to develop and launch effective multi-media healthcare campaigns. However:
- I don’t ghost-write peer-review publications or regulatory writing
- I will ask you many questions for each brief to sharpen your campaign content
- I refuse to write clinical or corporate gobbledegook: online or offline
- I clarify science for patients, journalists, sales reps, MSLs, nurses and doctors because they're human too
A passionate patient advocate
My voluntary role as a trustee for the Tuberous Sclerosis Association (TSA UK) for 14 years, also gives me a unique perspective in writing patient-centered prose.
I am passionate about educating and empowering patients to actively manage their own healthcare outcomes.
Today, I’m a voluntary member of the TSA support committee for adult patients, where I work with patient reps, TSA staff and healthcare advisors to empower patients, raise awareness about rare diseases, and plan national events.
A strategic medical editor
Before stepping out on a freelance basis, I spent a decade at leading med-comms agencies and healthcare media companies in the UK. This included the roles of Editorial Manager for Parexel, and Projects Editor for Haymarket Media, where I managed sponsored supplements for GP magazine.
Plus, I’m a former Strategic Consultant for the launch of the GP website www. pulse.today.co.uk. My diverse healthcare editing experience allows me to craft content for various pharma-healthcare customers, across multi-media channels.
"Brilliant work on the website"
London
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