About Corinne Swainger
Ready to sharpen your healthcare marketing?
Are you looking for a medical copywriter or editorial consultant to stretch your creative healthcare campaigns, without breaking strict medical regulations?
Or do you need to position your pharmaceutical-consumer brands, educate healthcare professionals or strengthen patient trust?
With 25+ years of medical communications experience, I’ve run my own freelance medical copywriting consultancy for 15 years. During that time, I’ve helped clients to sharpen their campaigns across 70+ therapeutic areas. Most of my work comes from referrals.
As part of my Freelance Services, I can help you translate life sciences data into clear, quality, compelling copy and images. So you can concentrate on your core medical communications priorities.
I start by developing a clear content strategy to target your:
- pharmaceutical branding
- patient education
- digital medical education
- consumer health advertising
- scientific & lay-press PR
- medical science liaison e-learning
- medical devices marketing
- rare diseases awareness
- patient & HCP engagement
- corporate healthcare PR
Let’s work together to reach your specific healthcare audiences. Through traditional and digital media channels.
Pharma copywriting, journalism & PR versatility
Unlike many pharmaceutical copywriters, I have a broad experience in advertising, public relations, patient advocacy, and medical editorial management. This versatility means I can approach new healthcare communications from a commercial, creative and human angle.
Although I can help you polish your current medical content, you’ll get the most out of me when you involve me at the start of your healthcare campaign. To help you focus your key messages, and keep these on track. From pre-launch to post-launch healthcare marketing.
I hate clinical gobbledegook
Over the past 25 years, I’ve helped 200+ clients to develop and launch effective multi-media healthcare campaigns. However:
- I don’t ghost-write peer-review publications or regulatory writing
- But I’ll take your medical evidence and healthcare data, and turn it into clear, engaging content for your customers
- I will ask you many questions for each brief to sharpen your key messages
- I refuse to write clinical or corporate gobbledegook: online or offline
- I clarify science for patients, journalists, sales reps, MSLs, nurses and doctors because they're human too
A passionate patient advocate
I’m passionate about empowering patients to actively manage their own healthcare outcomes. With clear, simple content.
My previous, voluntary role as a trustee for the Tuberous Sclerosis Association (TSA UK) for 14 years, also gives me a unique perspective in writing patient-centered prose.
Today, I’m a voluntary member of the TSA support committee for adult patients, where I work with TSA charity staff and healthcare advisors to empower patients, raise awareness about rare diseases, and plan national events.
A strategic medical editorial consultant
Before stepping out on a freelance basis, I spent a decade at leading med-comms agencies and healthcare media companies in the UK. This included the roles of Editorial Manager for Parexel, and Projects Editor for Haymarket Media, where I managed sponsored supplements for ‘GP’ magazine.
Plus, I’m a former Strategic Consultant for the launch of a GP website for ‘Pulse‘ magazine (www.pulse.today.co.uk). My diverse healthcare editing experience allows me to craft content for various pharma-healthcare customers, across multi-media channels.
"Brilliant work on the website"
London
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