About Corinne Swainger
Ready to sharpen your healthcare campaigns?
Are you looking to sharpen your creative healthcare campaigns, to shift current conversations, without breaking strict compliance codes?
Or do you need to educate clinical professionals or empower patients to take more control of their health?
With 25+ years of medical communications experience, I’ve helped clients to reach their campaign goals, across 70+ therapeutic areas. From launching pioneering new drugs to improving patient education about rare diseases. Most of my business comes from referrals.
As part of my Freelance Services, I can help you translate life sciences data into clear, compelling copy and images. So you can concentrate on your core medical communications priorities.
I work with various teams to develop a clear content strategy to target:
- pharmaceutical brands
- patient education
- digital medical education
- consumer health advertising
- clinical e-learning modules
- medical science liaison (MSL) e-learning
- medical devices marketing
- rare diseases awareness
- patient engagement
- medical affairs
- healthcare charity campaigns
- corporate pharma-healthcare PR
Let’s work together to analyse and reach your specific healthcare audiences. Through traditional and digital media channels.
Medical copywriting, journalism & PR expertise
Unlike many pharmaceutical copywriters, I have a broad experience in healthcare advertising, public relations, patient advocacy, and medical editorial management. This versatility means I can approach new healthcare communications from various angles. Including a commercial, creative and human viewpoint.
Although I can help you polish your current medical content details, you’ll get the most out of me when you involve me at the start of your healthcare campaign. To help you identify your key messages, and keep these on track. From pre-launch to post-launch healthcare marketing and digital education.
I hate clinical gobbledegook
Over the past 25 years, I’ve helped 200+ clients to develop and launch effective multi-media healthcare campaigns. I can help you bridge the gap between academia and the real world to deliver the information your specific audience needs through clear, concise, targeted content. Verbally and visually. However:
- I don’t ghost-write peer-review publications or regulatory writing
- I will ask you many questions for each brief to sharpen your campaign content
- I refuse to write clinical or corporate gobbledegook: online or offline
- I clarify science for patients, journalists, sales reps, MSLs, nurses and doctors because they're human too
A passionate patient advocate
My voluntary role as a former trustee and current committee member for the Tuberous Sclerosis Association (TSA UK) over 20 years, also gives me a unique perspective into understanding the needs of clinical researchers, affected patients and their families.
I’m passionate about educating and empowering patients to actively manage their own healthcare outcomes. I’ve also helped the TSA to plan and host annual virtual educational events for UK patients and international clinical specialists about rare diseases’ issues.
A strategic medical editor
Before stepping out on a freelance basis, I spent a decade at leading med-comms agencies and healthcare media companies in the UK. This included the roles of Editorial Manager for Parexel, and Projects Editor for Haymarket Media, where I managed sponsored supplements and online content for GP magazine.
Plus, I’m a former Strategic Consultant for the launch of the UK primary care website: www. pulse.today.co.uk. My diverse healthcare editing and writing experience allows me to craft content for various pharma-healthcare customers, across multi-media channels.
"Brilliant work on the website"
London
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