Clients

Case studies

Digital patient education content for Cancer Research UK

Cancer Research UK is the world’s largest independent cancer research charity dedicated to saving lives. Formed in 2002, their vision is to bring forward the day when all cancers are cured.

Diabetes promotions & CME for MSD Switzerland

MSD is a global pharmaceutical-healthcare leader that operates in more than 140 countries to deliver innovative health solutions. Known as Merck & Co. in the USA and Canada, the company’s core product categories include diabetes, cancer, vaccines and acute hospital care.

Clinical guide to diagnose severe dry eye disease (ODISSEY)

The ODISSEY European Consensus Group is made up of international expert eye specialists. In 2014, these experts came together to develop a new algorithm for evaluating and diagnosing severe dry eye disease (DED).

This new algorithm was sponsored by Santen: a global leader in eye health research and related medical devices.

What my clients & colleagues say

“I worked with Corinne on the global launch of a new, first-in-line pharmaceutical product. As a freelance medical copywriter, she was quick to analyse new scientific data, focus key branding messages, and provide strategic editorial support. With her versatile skills and expertise, Corinne was a valuable asset to our PR agency team.”

Jocelyn Crouch

Head of Health Strategy at Weber Shandwick
London

“Corinne’s enthusiasm and efficiency have been a great help to us, and I would not hesitate to recommend her to anyone in need of a committed medical copywriter.”

Liana Federico

Deputy Managing Director Advertising
Syneos Health
Greater London

“Our head medical writer thought your first draft for the slides was very high standard, so we have sent this directly to the client.”

Joelle Green

International Account Manager at Ogilvy CommonHealth Worldwide
Paris Area, France

“I have been delighted with the work Corinne has carried out for my business group. She has always been responsive to our needs, and has provided professional, swift input for our orthopaedic website.”

Mr. James P. Bliss

Consultant Knee Surgeon at London Bridge Hospital Orthopaedics
HCA Healthcare UK

“Thanks again, Corinne, for all your help on the Sensodyne medical education material. It was very clear. We will definitely contact you in the future for further support.”

Jackie Tuzee

Global Marketing Manager - Denture Care at GSK
Brentford, Middlesex, UK

“Initial feedback on the new corporate brochure is very good, so nice work!”

Teymour Gaskin

Global Head of Sales at Cmed Group Ltd
Horsham, UK

“Corinne and I worked together on the Novartis Haematology Account during my time at Purple. She proved herself to be a responsive, dependable, and capable medical writer who consistently met any brief that she was tasked with.”

Andrew Page

Marketing Consultant/Contractor
Umea, Sweden

“I have known Corinne for over 20 years and have constantly been impressed by her written and verbal communication skills. I recently worked with her on the planning and delivery of a successful ‘virtual’ UK healthcare conference, changed at short notice from the customary in-person, live format.

Corinne also led an online session, which was well-planned and illustrated by the slides she created and wrote. These enabled delegates to actively participate in what could have been an extremely passive session. The feedback afterwards was appropriately excellent.”

Janet Bower

Retired Specialist Adviser, ex Trustee & Current Patient Advocate
Tuberous Sclerosis Association UK

Case studies

Digital patient education content for Cancer Research UK

CLIENT:

Cancer Research UK is the world’s largest independent cancer research charity dedicated to saving lives. Formed in 2002, their vision is to bring forward the day when all cancers are cured.

CHALLENGE:

Cancer Research UK engaged me for a patient comms project. They wanted to dispel some key myths and fears about certain cancers and cancer treatments that were preventing patients from seeking early detection, support and therapy for their potential cancer symptoms.

My brief was to create patient education material about a range of cancers, including: leukaemia, bladder cancer, prostate cancer, multiple myeloma, skin cancer (melanoma) and pancreatic cancer.

STRATEGY:

I interviewed a range of patients and healthcare professionals (HCPs) to identify public concerns, case studies, and common myths about cancer diagnosis and treatment.
I wrote targeted website articles and social media posts, focusing on current cancer fears, to communicate with patients. For example, whether microwaves, mobile phones, Wi-Fi, artificial sweetners, and/or acidic diets can cause cancer. (No scientific evidence to date shows that they do).
The content highlighted the importance of reliable medical information and recognised various disproven cancer treatments. It also promoted the clinical benefits of detecting cancer symptoms early.
I wrote a range of patient comms including social media posts, emails and press releases to publicise these new web articles and the charity’s new support services for patients, the press, and healthcare professionals.
The main priority was to ensure clear communication with patients, by writing relevant and trustworthy content that would also attract media attention.

RESULTS:

Cancer Research UK received significant organic traffic to these new articles on their website.

The charity also experienced increased enquiries about their new patient support services for over a year.

Diabetes promotions & CME for MSD Switzerland

CLIENT:

CHALLENGE:

MSD Switzerland commissioned me to write copy for a continuing medical education (CME) diabetes training academy. The aim was to encourage Swiss healthcare professionals (HCPs) to sign up for the academy to help them improve their diabetes care and management.

Besides diabetes care, the MSD academy material also needed to subtlety promote MSD treatments for high cholesterol, rheumatoid arthritis, psoriatic arthritis, ankylosing spondylitis and ulcerative colitis. The client wanted to communicate with HCPs in an educational, rather than a commercial way.

STRATEGY:

I collaborated with the Swiss client, academics and a web designer to research, plan and develop HCP content for a series of promotional-educational emails and microsite landing pages in plain English, which were then translated into French and German.
The main aim of the copywriting was to highlight the benefits of signing up to the diabetes training academy to receive free e-learning modules, patient brochures, physician newsletters, and key opinion leader (KOL) articles on the management and latest treatments of diabetes.
I researched, wrote and edited a number of the academy’s learning modules, patient brochures and KOL articles.

RESULTS:

The launch of the emails and landing pages generated traffic to the microsite, and encouraged new sign-ups for the new CME diabetes academy. The copy also earned back-links to on-site content and newsletters.

Clinical guide to diagnose severe dry eye disease (ODISSEY) for Santen

CLIENT & SPONSOR:

The ODISSEY European Consensus Group is made up of expert eye specialists who deal with challenging eye disease issues. In 2014, these experts came together to develop a new algorithm for evaluating and diagnosing severe dry eye disease (DED).

Santen is a global leader in eye health research and related medical devices. Santen sponsors the production of various ODISSEY educational material for HCPs.

CHALLENGE:

Santen engaged me to develop a 50-page continuing medical education (CME) slide kit for ophthalmologists to explain the need for a new algorithm for diagnosing DED, on an international basis.

The slide kit needed to review the essential criteria and key steps included in this algorithm to allow ophthalmologists to diagnose severe DED, especially in the cases of challenging DED symptoms.

STRATEGY:

I reviewed and analysed the ODISSEY Consensus findings with the client, sponsor and ophthalmology experts, and outlined the content for each of the 50 slides.
I researched, planned, wrote and edited relevant key points to highlight the effects of DED on pharmacoeconomics, patient quality-of-life, and the vicious circle of DED disease progression.

RESULTS:

The final CME slide kit was successfully presented at several international educational conferences, and distributed to ophthalmologists across Europe.

Since then, the DED algorithm has been adopted by ophthalmologists across the world, and it continues to be updated and used to educate today’s healthcare professionals.